LiveTarget Swimbaits - ICAST 2016

Glenn: Hey, folks, Glenn May here with bassresource.com here at ICAST 2016 show, and I'm here with Stephen Browning here at the LIVETARGET booth. We wanna talk about some of the brand new swimbaits that are coming out. Stephen, what do you got for us here?

Stephen: Glenn, let me tell you guys and your viewers as well, we have a new swimbait series, LIVETARGET swimbait series. And for those that have followed the LIVETARGET brand, you know that we try to make the most realistic bait possible. I think we've hit a homerun with this one. The thing about our swimbait that I feel like makes 'em different than most other swim baits is our tail action. And what we've tried to do with the tail, we call it our oscillator, which is the engine behind this swimbait. We've tried to match the oscillator, or the tail, to make this particular swimbait swim exactly like it would naturally in the water. And so what I'm saying is, the smaller swimbaits have a different action to 'em because that's how that specific size forage fish actually swims in the water. So our main goal was to study that forage fish, see how they swim, and then incorporate the action of our swimbaits to that particular size. 

Everything's unique. We have a little hook hanger. Our guys have even been putting swivels in like a willowleaf blade underneath here. We have a weed guard, this is not a weedless bait, we have a weed guard which actually will deflect a few weeds off of it, and that's on the dorsal fin there. All the hooks are Mustad, custom-made Mustad hooks. We just feel like we've hit a homerun with this one, without a doubt.

Glenn: This tail has this little lip here on it. That's what gives it that action?

Stephen: That's what we call our oscillator, or the engine behind this thing. And what we wanted to do is keep the tail section clear, but then, yet, have the fin, you know, the actual back fin, we have it painted. So in the water, you don't see the engine, so to speak. We're hoping that it's gonna be, you know, mostly invisible. You're only gonna see that natural look and a natural profile of the particular forage.

Glenn: So how many different colors and sizes do we have in this?

Stephen: We have six different fresh...on the freshwater side, we have six different forages, and each of 'em come in either two or three different sizes. Most of them, our sink rate, you know, a fall rate, sink rate, on these is somewhere between one, maybe one and a half feet per second. So if you're making a cast and you're wanting that bait to get down to 10 feet, you're gonna have to count it down to right around 10 seconds, you know, before you make the retrieve. Or if you're fishing, you know, where those fish are suspended, you just count it down to the correct depth that you think they're in and you can wind it in. And that's kind of how we've based our weights and fall rates on.

Glenn: Awesome, awesome. Well, these are really cool-looking. So when are these gonna be available?

Stephen: These will be ready late this fall, probably around the December mark. So you know, right there around the first of the year, they'll be ready for action, without a doubt.

Glenn: All right, cool. When these come out, guys, you gotta go check 'em out. This is pretty awesome.