About Us

BassResource - The Ultimate Bass Fishing Resource Guide is a grass-roots bass fishing media company offering high-quality fishing-related content, including articles, videos, tackle reviews, giveaways, and the world's most popular bass fishing forums. We cut through the confusion with straightforward, expert-reviewed, person-first knowledge designed to help you accelerate the learning curve and enjoy the most out of fishing.

Our mission is to enable bass anglers of all skill levels to become better at the sport by providing information about every facet of bass fishing. Whether it's about the latest tackle and techniques, how-to tutorials, industry news, or scientific research about bass biology and their environment, BassResource covers it all.

We also host the world's largest and most popular bass fishing forums, allowing you to connect with seasoned anglers worldwide, eager to help take your game to the next level.

BassResource has been featured on Hank Parker Outdoors (here is the show), Lunkerville (here is the show), Northwestern Outdoors Radio (show 1, show 2), and many magazines and books over the decades. We've even received the highest trust rating by Scam Advisor.

Whether you’re here to learn more about fishing tackle, research a technique, improve your tournament performance, tap into one of our communities, or get tips for catching that lunker of a lifetime, you’re in the right place. You’ll find an expert team of bass fishing professionals passionate about sharing their knowledge.

We hope you tap into all that BassResource offers — from our extensive article library and newsletters to our contests, videos, and communities.

Thanks for being here,
The BassResource Team

History

BassResource was established in 1996 by founder Glenn May, who wanted to create "The most comprehensive bass fishing site ever to exist." So, he named BassResource.com "The Ultimate Bass Fishing Resource Guide" and launched the 100-page website in an era when most websites were only one or two pages deep. It caught the attention of bass anglers worldwide and immediately established itself as the world's largest and most authoritative online destination for bass fishing.

What started as a humble digital idea in 1996 has grown into a powerhouse brand—trusted by millions of anglers, revered by industry leaders, and recognized as the go-to resource for everything bass fishing.

With a relentless focus on innovation, community, and credibility, BassResource helped usher the fishing industry into the digital era—long before “content” became king. Through expert-driven articles, pro tips, video tutorials, gear reviews, and an engaged forum of anglers from every corner of the globe, our platform connects beginners, weekend warriors, and seasoned pros alike.

BassResource Staff

Owned by Glenn & Keri May, who have over 75 years of combined bass fishing experience, BassResource is dedicated to making bass fishing information accessible, understandable, and actionable so that visitors can learn the most about their hobby. Our content is created, fact-checked, and reviewed by expert writers, editors, professional bass anglers, seasoned fishing guides, and other contributors.

In addition, our highly respected elite team of forum moderators are some of the most experienced, seasoned bass anglers ever gathered on a single website. They routinely share their knowledge on the forums and in objective product reviews.

Read more about the BassResource Team.

Community and Site Philosophy

Fostering the community is at the heart of what we do at BassResource. Through our extremely popular forums, we bring bass anglers together so they can share knowledge and experiences in the pursuit of bass fishing.

Since 1997, our moderated forums have been built upon one foundational rule: Treat Each Other With Respect. This, combined with fostering a family-friendly, positive environment, has made our forums the #1 bass fishing forums for decades. Think of the forums as a place where you can have a cup of coffee and hang out with your friends while discussing your favorite topic, bass fishing!

Our Guiding Principles:

Our mission: To enable bass anglers of all skill levels to become better at the sport.
The bass fishing experts on the editorial staff strive to provide comprehensive, unbiased, honest, and timely information that adheres to the highest standards.
You're our priority here. Every time. We never allow sponsors to influence the content we create or how we operate BassResource.
We vet each potential sponsor for high quality and service before allowing them to advertise. BassResource only partners with trusted and credible organizations, manufacturers, and other service providers.
We never share your email and information with 3rd parties unless you explicitly and overtly provide permission.
We're passionate about providing family-friendly forums with an open, welcome environment free from political debates, personal attacks, and spam.

In addition to our forums, BassResource offers a variety of social channels to keep you informed about updates and daily content any way you like.

Ad & Sponsorship Policy

BassResource receives funding from advertisements, sponsored content, and other partnerships, such as affiliate programs. The reality is that funding from our advertisers allows us to cover more topics and provide more robust content, including video, photographs, and input from a vast range of experts.

Be assured that we’re absolutely inflexible about our editorial autonomy. We never allow sponsors to influence the content we create or how we operate BassResource.

We have specific ad and sponsorship guidelines we follow to ensure that advertising never gets in the way of editorial integrity. BassResource chooses the partners, distinguishes all ads from editorial content, and clearly distinguishes between sponsored and non-sponsored content.

Most important of all, whenever feasible, our founder and CEO Glenn May personally tests out the products of each prospective advertiser before they're accepted to ensure their quality meets the standards our audience has come to expect from our recommendations and that the advertiser's products are a good match for our visitors. Not every advertiser is accepted, and Glenn has been known to turn away those that don't meet his high standards.

Read more about our Ad & Sponsorship Policy.

Privacy Policy

BassResource is dedicated to protecting the privacy of readers and forum members. Because customer privacy is our top priority, we proactively embed privacy into developing and curating our services.

At any time, all forum members — regardless of geographical location — can make a data subject access request by sending us a request. In doing so, members can access, delete, restrict, or correct all personal information they have shared with BassResource.

BassResource will share your personal information with third-party marketers only after you have provided explicit consent, such as when you enter a contest AND give explicit permission to share your information (by default, your information is NOT shared).

BassResource forum member lists and email lists are NEVER shared with 3rd parties.

Please visit this page to learn more about our Privacy Policy.

Terms of Use

Our website and social channels operate under a code of conduct to encourage welcoming, diverse, and inclusive interactions; and discourage harassment of any kind.

We support authors' creative rights by investigating and removing materials that infringe on an author’s copyright through our Digital Millennium Copyright Act (DCMA) procedures.

Read more about our Terms of Use.