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Our mission is to enable bass anglers of all skill levels to become better at the sport by providing information about every facet of bass fishing. We cut through the confusion with straightforward, expert-reviewed, person-first knowledge designed to help you accelerate the learning curve and enjoy the most out of fishing.
Best Bass Lures for July: 6 Summer Baits That Work
July bass are hungry and active. Catch more fish with proven summer lures for grass, deep structure, shade, and open water.
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I will never understand....
Ha yeah I'd say that's generally solid advice, however sometimes you just…22 minutes 18 seconds ago -
ICAST 2026
The video game industry used to have our version of this called E3.…24 minutes 44 seconds ago -
Poison Glorious up on TW
Anyone who isn't living in a cave knows prices have gone up considerably…30 minutes 38 seconds ago -
ICAST 2026
Just got back from ICAST and the overwhelming sentiment from participants…1 hour 17 minutes ago
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"With every trip I collect new momentos, though few are collected in scrapbooks. And all who fish for bass across the land collect them too. They are the images from first light to last and from first fish to last. And we'd share them in a minute. Some recall particular triumphs, often preserved in snapshots and clippings, while others we tend to hide, at least until we're ready to laugh about them. Daybreak, canebreaks, heartbreaks, muggy nights and foggy mornings. A hundred things that worked, and a thousand more that should have. That's bass fishing."