Does lure advertising effect what you buy?

[JT Bagwell]

I kind of figured that's who you meant but I don't go around assuming things anymore.   ;D Some people get mad about that.

It's no big deal though.

JT Bagwell

[Maineiac]

I suspect that if you were to connect electrodes to the average bass fisherman and sit his butt in front of a TV on an average winter Saturday you would have more tracers on the telemetry monitor than the first day over Baghdad. We see it we buy it. We hear about it we buy it. We are manic optimists, always figuring we are going to find that one bait that will crack open the secret to fishing nirvana. I avoided the Helicopter, bought the Banjo (but then again the designer used to be in our club), and drool at Rapala ads. Ok so I have a closet full of stuff I rarely use, I have it I like it and while it may be some sort of phobic response I probably belong to a very large group.

[SENKOSAM]

Toys for boys - much have something to do with breast feeding or the lack of.   ;D

[ernel]

Everybody is effected to some extent to lure advertising. No one has mentioned the most obvious form of advertising that the lure companies use. This is the very package that the lure comes in. Many hours of design goes into each package placed in front of the consumers eyes. The use of color or reflective matrial in the package is used to make the lure jump out and grab your attention.

Then there is the other factor. The majority of bass fishermen are tackle junkies. MOST bassers will go out and buy multiple colors of the same bait and design. Yes having a variety of color is good to have, but this could be done with 4-5 different colors as opposed to 8-9.

So welcome to the fact that we all have a disease called bassin', and the lure companies know it. So how long will it be before you need youe next fix?

Granted if I had to pick something to be addicted to, this is the top choice by far.

Hello my name is Eric and I am a tackleholic!

[squid]

I will try anything once....lol...Tried the banjo, and the bionic minnow.  Out fished my partner the first year I had the bionic minnow.  Didn't have the patience to use the banjo minnow, but will still throw it every now and then.  I do use the walking worm, and that is a good lure too.  No matter what you try it's all in the confidence and presintation of the bait you are using.

[Nick_Barr]

i think it might but i go by what people say and not by the advertisements.

[Redtail]

Last fall I bought a boat and started fishing again.  My buddy used a senko and caught a 4 1/2 lb largemouth.  That's the best advertising I know of.  I had a bunch of them the next day.

[LUNKER]

Advertising does affect us all. I do believe that another fisherman catching fish with a lure is a better model. Thats why we have sponsors supporting us at a federation level. Im not a strike king or booyah guy. I like my sponsors bait but I have bought the bargain basement spinnerbaits and Buzzbaits for a $1 and caught bass. I believe if you get a well tuned SB or BB you will have success. The bass doesnt read the name of the bait or the price you paid on the way buy. Support your company, sponsor a fisherman. Fisherman, support your sponsor.

[Fisher of Men]

I don't think it affects me very often.  I've been caught by a few well-advertised campaigns in the past.  As I've gotten older, I have found out what works and stuck with it.  I pretty well just buy what I think will work.  I've also found out what works for others doesn't always work for me.  I believe very strongly in confidence baits.  If your comfortable and confident in a bait, you'll come near fishing it better and correctly, thus catching fish.  It comes down to KNOWLEDGE and SKILL, not the most popular bait.  

[abelfisher]

OK, I have read alot of stuff about this subject here.  I too am always looking for the "magic lure"  I am even waiting for my order of banjo minnows to hit my door...yeah, i went for it. I have seen those catch many fish with fishing partners.  The question is:  Would any of us be happy if we didn't have all these selections to choose from... I think NOT!!  God Bless the advertisrs and the free marketplace!!

[D.Taylor]

My good friend and fishing buddy is the worst. He buys every thing you have. If i catch one fish he has to have it. So when prefishing for tournaments i have to throw something off the wall. That way he puts what i want to use down and i can get a feel for whats happening.

Well I loaned him some dvd's. Now hes wanting every thing from the rods to the line that was used in them Dvd's.  He said  it has to be a spinner bait rod with a fast tip. Well i explained the brand of rod isnt labled spinner bait rod. he went on for a half hour how he wanted a spinner bait rod. I had to explain that a6'6 mh rod is not just for spinner baits and the company he wants dont market them as a one purpose rod.

Well during the phone call I told him where I purchased mine at a discount and that I wouldnt plan on them being there this year. Well needless to say hes waiting till then. But i had to tell him every place on the web that has them because basspro nor cabellas has them in the catalogue.

Plus i had to tell him exactly where I buy my Jiggs because they dont carry them in the catalogue no more eitehr.

All of this because KVD said so .

[Snag]

Well, when I was younger and just getting into fishing I would go out and buy "The latest and greatest" bass lure. I was roped in by the flying lure, which actually was not bad, and the helicopter lure, now they saw me comming there lol. Now that I'm older and have more sense, ok......... older, I am a little more careful what I buy. If the ad looks good, I'll go take a up close and personal look at it.

Good fishing,

Snag

[Aaron_S]

I used to be the same way as Snag but now that I am more knowledgeable I tend to only buy things when I really need them.

[BCAlbin]

I remember way back, about 25 years ago, when I was a kid and was just getting into bass fishing. Diawa had just come out with the very first model of the Procaster. Man, there I was innocently watching Bill Dance one Saturday morning and BANG! that commercial came on....well, I just had to have one. So I saved up my lawn mowing money until I could afford the latest state-of-the-art baitcasting reel. I believe it was around $75 or $80  . I'll be 40 in April and after all these years I've learned one thing...I haven't grown up all that much.  

[Chris]

Good topic ;D

[Raul]

No sir advertisement does not affect what I purchase, it 's The BaitMonkey the one who affects what I purchase.  ;D

[Guest the_muddy_man]

Raul you are so right Im still resisting that mokey  but he keeps banging on his cage. Actually after buying that flying lure crap a hile ago advertising doesnt really get into my head too much.

[Madhouse27]

The time, money and effort spent on marketing is meant to develop a brands image not to just simply drive sales volume. That hard won positive brand image then allows you to position your product at a desireable price point. Many times that retail price point has little to do with actual manufacturing costs. When I worked for Budweiser one of the most challenging things facing us was the fact that we could sell a six pack of Bud for $4.99 while watching Samuel Adams sell a six pack for $6.99. Now, it wasn't costing Sam Adams any more to brew up a batch of beer than us. They had simply developed a brand image that commanded a higher price point in the market and thus a much higher profit margin for them. For our lure discussion Rapala and Yamamoto certainly come to mind as a couple who have had similar success. Of course with a higher price point you have to deliver a quality product or no amount of advertising money willl keep you rolling long term. Great topic.

[Madhouse27]

As a follow up. The distrutor that I am now working for has Samuel Adams as part of its portfolio. Those higher profit margins also translate into higher pay. Hmmm I wonder what the sales reps at Lucky Craft are making these days...

[Kana]

yes advertising has looped me into some not so well thought out purchases.  the only thing they caught was my attention and money.  but i have gained a better understaning of what has caught fish for me. and look along those lines when purchasing new lures now.  fishing partners and friends play the biggest role in my lure decisions.  as freinds they are straigh up about the pros and cons, of lures as well as what it take to make them work.

[Flatfish]

I lost my Dad the same day in 2001 that Dale Earnhardt died, he was a big Dale fan and had watched the race, now he was in failing health and we knew the end was near, it was just ironic how things happen. He was a fisherman as far back as I can remember, but a very conservative and practical man. His boat was a modest 14' runabout that he converted for his fishing. I got the boat and his tackle box, my son and I fixed it up to suit our needs and used it for a couple of years but outgrew it and got a larger boat. Well the other day I seen the tackle box sitting on the shelf and realized I had never opened it. It was a Plano plastic box that opened from either side, one side was all his Crappie stuff, (He was a Crappie fisherman) and Bass on the other side, as it sat on the deck of my boat surronded by 8 rod's and at least 25, 3600 & 3700 plano boxes crammed full of necessities. How simple he had made the sport, influenced by advertising, not even, he had what it took to catch fish, nothing more, nothing less. I can't remember a time when we visited that a fresh fish dinner wasn't on the menu. Well when I put the box back on the shelf I told myself that I would look at it more often to remind me to use what is between my ear's and not what is in my wallet. Then maybe I could have a fresh fish dinner more often. Thanks for listening.  

[Matt Fly]

Riverside products have changed their name,  and changed their products.  They were very popular out west thru the 80's.  What has changed is: the western influence on the present styles on the tournament fishing patterns.    I have certain features on lures that makes them appealing to me.  Not an actual TV ad.  The "AD" that gets me is acutal usage by someone else or seeing it used.  

[Bass Hammer]

I forget who said "fishermen are all collectors"

I fit that description a little bit.

Honestly I never really pay attention to ads.

My problem is from strolling around every tackle shop I can find. Fishing with a lot of different people and seeing what they throw doesn't help either.

Hammer

[topwtr81]

I've been working fishing tackle retail for 18 years so ad's don't really get me anymore. but you would'nt believe the discipline is take's to work around this stuff all day and not buy it all

I will say that there is one Magazine I get that I do look a little more at than others.

As a member of U.S. Anglers Choice I recieve Bass West and just like was stated earlier in this thread it's cool to see what's coming eastward first.

P.S. if you like lucky craft I had the opportunity to fish some baits from Jackall holy cow they rock

[kayl.]

I will admit that I bought the Helicopter lure; I got the whole kit on clearance for about $10.  I actually caught a lot of fish on them (but only at one lake it seemed).  I'm not sure if it was something they'd never seen or what, but for that lake, it was dynamite.  I will admit that some of Rapala's ads definitely make me take a closer look at their lures, but I generally buy based on friends' recommendations...

I recently bought Doug Hannon's new "fishing snake"- it hasn't arrived yet, but I expect it to work well.  I had an older version of the lure (early 90's I think) and it was absolutely deadly in the slop.