Does lure advertising effect what you buy?

[Chris]

How much influence does lure advertising effect what lures you buy?

[Big_Bass_Rich]

I'd like to say none but that's not technically true. If I see a lure in an ad that looks interesting or new to me I'll go out and buy it. But flashy ads don't really affect me, it's just if the lure looks appealing and I happen to see it.

[MKYxD]

I mainly only buy lures that fellow fisherman give praise too.

[Pond-Pro]

     >I have to admit it, lure advertising affects me more than it should. I often find myself buying a lure because I seen a good looking advertisement of it. Some advertisements are helpful though. They will give you a bunch of information about a product so you can deside if you nead it or not. The most convincing advertisements are fishing buddys explaining their great succses with certan lures.  :

[L.D.]

I don't think so. But in the off season I'll go to Cabellas and you can't leave without buying something there. If it looks like I could catch a fish with it, It'll come home with me.

[Trivib1]

I believe one time or another, we have all fallen for advertising on a lure.

As we become more knowledgeable about lures we are less influenced by advertising.

As we look at lures in general, we look for the qualities of those lures that we know that has performed for us in the past so that kind of puts advertising in the back seat for most of us.

As Fishman, we are always willing to try something new, whether or not advertising has anything to do with it or not, even though for the most of us.  We know there is no such thing as a magical bass lure, just in the hopes to find a lure.  That may outperform, what we have.

[Will]

Lure advertising certainly affects what people buy. Their are many lures that are sold through infomercials, the banjo minnow, zip lure, bionic minnow, and many more. I used to buy some myself. Advertising actually affects more than what people think. If you notice a fishing product sold on t.v. or talked about at a seminar you are going to most likely buy that brand over another one thats not advetised.

[AUTgrPilot]

I don't feel direct advertising has an effect on me.  However, when I see something that looks good, I'll give it a shot.

The banjo minnow, walking worm, and Chuck Woolery's lighted lure shows don't even get me thinking about buying those lures.

[JT Bagwell]

I think television advertising affects everyone, whether they realize it or not. If it didn't, companies wouldn't spend millions of dollars per year doing it.

Although you may not run right out and buy that particular bait the same day, the advertisement builds name and/or product recognition. So even two months later if you are walking through Bass Pro Shops or Cabelas and you see Lure X or Brand X you will recognize it. Typically if you recognize something you are more apt to give it further examination.

When I was in college, product and brand recognition was something that the professors really stressed in all of my Advertising and Marketing courses. Therefore, I have to believe it is very important.

As I stated before, I think it affects everyone whether it is obvious or subliminal. Just because you don't notice something, doesn't mean that it isn't happening.

JT Bagwell

[kajun]

The commercials and infomercials don't get me but the fishing shows with people like Bill Dance and Larry Nixon or just any high profile fisherman will get me.  If they have a show about a lure I may not run out and buy it but if I'm at the store and happen to see it I'm more likely to pick it up over something else.  The tournaments on tv influence me also like the classic or the elite 50 ESPN is showing now.  I would like to sit here and say that none of this stuff affected my wallet and my tackle box but unfortunetly it does.  On more than one occasion I've looked through my tackle box and thought "Why the  :-X did I buy this?"

[Marty]

I don't think it affects me very much. However, it WILL affect me if if the ad is informative and tells me something I didn't know that would make me want the lure. But I'd like to think that ordinary hype about lures I'm familiar with won't change my mind.

About 10 years ago, I saw the Strike King Grass Frog for the first time on a Bill Dance show and bought one immediately. To this day, it remains my favorite weedless topwater. To the best of my recollection, that's the only lure I've bought directly from watching a show.

[Mainer]

Probably they affect me more than I know, but I am more apt to respond to one that educates me rather than hypes up a product.

[bquittem]

a while back i saw the infomercial about the banjo minnow, i got interested and i bought the set they sold over the phone. a few weeks later i recieved the package and started using them. for the first couple times i didnt really know what to do with them. but then the next weekend i went up to my friends cabin on a small lake in Wisconsion, and i asked what they were biting on and he said spinerbaits and banjo minnows, i was really surprised to hear that, so i rigged one up the way he did and i caught many bass. they actually worked very well. i kept catchin fish on them until i ran out of the parts in the kit. so i bought a new one

The ad made me buy it but the outcome was good.

[njvbass]

Now that you mention it yes!It seems everytime I watch Bill Dance what ever lure he was using ,I usually buy it. Or what about Jimmy Houston and spinnerbaits,or Roland Martin and Senkos.

[fishnitro1965]

I always ask myself one question- If I was a bass would I bite it?

[earthworm77]

I hold little stock in what a paid pro is telling me I should buy and fish. They are obviously motivated to do so. Instead I rely on what I've been using all along and sometimes experiment. I make most of my own lures.

[SENKOSAM]

You never know if a new style of a lure will be superior or even catch fish. The Booyah spinnerbait seems a little farfetched, as does Rick Clunn's latest crankbait.

Are the lures that are listed in Bassmaster,  the ones used to actually win tournaments. Did Rojas use only Berkley products to win the classic a few years ago? Bassmaster and BASS are major advertisers for big companies and rarely do I see unknowns like Joe Schmoe's crankbaits or Clyde's plastic critters mentioned as the winning baits. It's always the big names.

I make many of my own lures and know they will catch fish as well as commercial lures. The only difference is that theirs comes in a nice package with a much bigger price tag.

[roadwarrior]

Honest pros get my attention. When Takahiro Omori won the Bassmaster Classic World Championship and announced to the whole world that he won it by switching to a Bagley B-II in desperation and at nearly the last moment, I was VERY impressed. His main lure sponsors are Yamamoto and Lucky Craft. I call that effective advertising and it is no coincidence that I now own two B-2's in each color they make, both with & without rattles. (I'm also a big fan of Omori's other sponsors).

[earthworm77]

Some guys just seem more honest than others. Would you buy anything that Rolo was hawking? After the Helicopter lure debacle, I doubt it!

[D.Taylor]

I feel advertising and marketing are a huge influence to fishermen.  I'll give you a couple of examples.

I rescently read an article that says Booyah and Yum brand baits are owned by Pradco. Well Booyah and Yum are the old Riverside baits.  Now for some reason Yum and Booyah are becoming big names on campus all because of a name change.  What else but Marketing and advertising have created this monster.

You also notice half of strike kings bait say classic winning lure.  Now Denny Brauer won the Classic Flipping a tube. He bought it at a sports show out of a container.  He even said after the classic he had no clue what brand it was.  2 Months later Strike King has a Flipping tube. On the Package it says classic winning lure.  

George Cochran won the classic cranking.  But the Strike King Quad Shad also says Classic Winning Lure.

People will buy these baits based on Branding and how it is positioned in the market.  Baits get positioned in the market by advertising.  Advertising is not just on tv or in magizines.

The most important form of advertising a company can recieve is word of mouth.

So the next time you buy a bait because your buddy said it was good.  You to were sold by advertising.

[SENKOSAM]

Lately Dance has gotten much better and is giving me more original ideas and information. Roland is beyond hope and is the latest angler pimp of the century right up there with Shaw G.

Sam

[Glenn]

So tell me how you REALLY feel about it!  

[njvbass]

Lately Dance has gotten much better and is giving me more original ideas and information. Roland is beyond hope and is the latest angler pimp of the century right up there with Shaw G.

Sam

Roland likes to estimate his fish about three to Five pounds over.

Glenn, I like the marketing approaches these manufactures take,my favorite is the one with guy and his son are fishing off a dock and his son has a fat hogged hooked and it's jumping flopping and they are just calm and collective. I believe it is the berkely trilene.

[JT Bagwell]

Very well said Dusty.

I knew you had it in you. lol

SenkoSam,

You said, "Did Rojas use only Berkley products to win the classic a few years ago?"

Dean has Never won the Classic.

JT Bagwell

[SENKOSAM]

You're right, it was Yelas that won the classic on all Berkely products. Got them mixed up.