Now that's standing behind your product.

[flippin and pitchin]

One of my co-workers slipped and fell on the river and broke the foot on his Revo STX.  He was sick. He contacted Pure Fishing for a repair option.  They told him send it in and they would see what they could do.  He did so with a letter explaining what happened   ( the truth ) and complimented the reel's performance.  Six days later he received a new STX with an invoice for a 00.00 balance.  He called because he felt it was his fault and should pay a fee.  Answer: No charge.  He had landed over 200 silvers and 100 steelhead on that reel. Great story.

[central.PA.bass]

wow.. that is awesome and just one of the many reasons why I stick with Abu Garcia!

[SirSnookalot]

I have received no less than 10 new abu's from pure fishing over the last several years, not only replaced but paid the shipping back as well.  Just this past year I dropped a soron in the surf, totally filled with sand, sent in for cleaning and go a new reel no charge. I had an older 704 lx, was feeling a bit of gear grind, asked for an upgrade and was willing to pay difference, new upgraded stx at no charge.  I was having a spool filling problem on a spare spool on a soron 60, Pure fishing was so apologetic that they offered to send me free of charge a new Revo premier, I turned them down as the Revo is too small and I didn't want to take too much advantage.   I don't know how any company can beat there service, the Big S, is pale in comparison.

[Hamby]

I received what i thought was a bad spool of trilene 100% fluoro several months ago. I sent them an email explaining the problem, the lb test, when and where i bought it. 2 months later, no reply. Sent another, including my name and address. No reply, but about 2 weeks later i received a new spool, in what was IMO an over sized box (possible they just don't have smaller boxes, but whatever) and requested something like $12 or $15 for shipping.

Pfffft, what a joke. I'm sure it could've been cheaper to ship, and likely was. Does each part of pure fishing have their own customer service and all? I've always liked pure fishing products, but i'll be much more reluctant to buy anything with the berkley label on it. :'(

[jeb2]

I recently contacted pure fishing about a troublesome '09 Revo SX. It had been that way since new. Arranged to send it in for what I thought was just some updates. Received a brand new, '10 Revo SX in the mail about a week later, no charge at all. Hard to beat that kind of customer service!

[roadwarrior]

I have received no less than 10 new abu's from pure fishing over the last several years, not only replaced but paid the shipping back as well. Just this past year I dropped a soron in the surf, totally filled with sand, sent in for cleaning and go a new reel no charge. I had an older 704 lx, was feeling a bit of gear grind, asked for an upgrade and was willing to pay difference, new upgraded stx at no charge. I was having a spool filling problem on a spare spool on a soron 60, Pure fishing was so apologetic that they offered to send me free of charge a new Revo premier, I turned them down as the Revo is too small and I didn't want to take too much advantage. I don't know how any company can beat there service, the Big S, is pale in comparison.

I'm glad Pure Fishing has made you happy, but that's no

reason to take a jab at "Big S". Shimano has provided

me with outstanding customer service on the rare occasion

it's needed.

If you have had to replace 10 Abu Garcia reels in

the past few years, I would consider another brand.

I haven't had to ask for a replacemnt from Shimano...

ever.

:

[rubba bubba]

If you have had to replace 10 Abu Garcia reels in

the past few years, I would consider another brand.

I haven't had to ask for a replacemnt from Shimano...

ever.

:

I'm sure all those who got screwed by the Big S for not addressing the bail problems a while back will find your experience very comforting to them.

[SirSnookalot]

Getting a reel filled with sand is certainly not the fault of the reel, I dropped it in the surf.  Wanting to upgrade a good reel to a better one and getting the upgrade for free is just great customer relations, I offered to pay. Catching 150# fish ( several of them) on equipment designed for smaller species one may expect that the reel would wear down much faster, it did and was replaced for free, was went in for repair not replacement.

The big S on the other hand denied my warranty on a spheros saying I used oil that was not there brand, does any car company deny a warranty if you get an oil change at Jiffy lube?  In fact the oil I used was recommended to me by a satellite authorized repair center, Lott Bros.  They played back and forth with the roller bearing on my stradic 4000 ( I've read about a rust problem with this reel many times, not just mine) finally fixing it only to have the reel start making noise from a completely different area of the reel.  Originally the part was on backorder until Feb, this was last November, my local guy says he has trouble getting some Shimano parts also.  Bottom line, they just don't stand up to the kind of fish I catch, probably why why many aren't seen down here. It was hardly a jab just saying I thought their service didn't compare. many others seem to agree Pure Fishing has great customer service,  I never asked for a replacement, it was offered.

Some may have had better luck than me, but waiting for a repair to come back in 3 or 4 weeks tells me they are busy fixing other reels or just slow to satisfy a customer.  Quantum says 24 hour turn around time, I've never used and Pure Fishing gets a reel back in a week, postage paid by them.

No doubt this is a Pro Shimano forum but that is not the case elsewhere, other reels seem to get more favorable attention.  I'm sorry if some have had their feelings hurt, but that's the way i see it.

[0119]

No No No. Not pro Shimano...pro Curado!

[OHIO]

Getting a reel filled with sand is certainly not the fault of the reel, I dropped it in the surf. Wanting to upgrade a good reel to a better one and getting the upgrade for free is just great customer relations, I offered to pay. Catching 150# fish ( several of them) on equipment designed for smaller species one may expect that the reel would wear down much faster, it did and was replaced for free, was went in for repair not replacement.

The big S on the other hand denied my warranty on a spheros saying I used oil that was not there brand, does any car company deny a warranty if you get an oil change at Jiffy lube? In fact the oil I used was recommended to me by a satellite authorized repair center, Lott Bros. They played back and forth with the roller bearing on my stradic 4000 ( I've read about a rust problem with this reel many times, not just mine) finally fixing it only to have the reel start making noise from a completely different area of the reel. Originally the part was on backorder until Feb, this was last November, my local guy says he has trouble getting some Shimano parts also. Bottom line, they just don't stand up to the kind of fish I catch, probably why why many aren't seen down here. It was hardly a jab just saying I thought their service didn't compare. many others seem to agree Pure Fishing has great customer service, I never asked for a replacement, it was offered.

Some may have had better luck than me, but waiting for a repair to come back in 3 or 4 weeks tells me they are busy fixing other reels or just slow to satisfy a customer. Quantum says 24 hour turn around time, I've never used and Pure Fishing gets a reel back in a week, postage paid by them.

No doubt this is a Pro Shimano forum but that is not the case elsewhere, other reels seem to get more favorable attention. I'm sorry if some have had their feelings hurt, but that's the way i see it.

Actually my mom bought a new Toyota and has to get the oil changed at the dealer or the warranty is off. Just sayin'.  ;D

[SirSnookalot]

Actually my mom bought a new Toyota and has to get the oil changed at the dealer or the warranty is off. Just sayin'.  Grin

Isn't the case with my wife's Toyota, but it's a 2009, maybe they have they have changed their policy.  I've heard nothing about that or with any other car maker.

[OHIO]

I'm pretty sure she got some sort of discount or something to go along with it.

I know its not mandatory or anything.

[J Francho]

This is what you're thinking of: http://www.toyota.com/toyota-care/

[northern basser]

I've been mostly a shimano guy for some time.  I currently have 2 pure fishing reels and I'm curious to see if they will hold up like a shimano.  They are definitely nice reels(my abu and pflue..),  but I know for a fact shimano reels will stand the test of time.  I hope I find the same result from pure fishing.

[bigbassctchr101]

Looks like to me, no matter if it was Shimano, Abu, Nike, or Reebok.  That is great customer service.  Admitting there is a fault and trying to fix it, or fixing it because they appreciate your business is a sure sign of a great product, no matter what name is on the product.

[J Francho]

When you have huge margins, repair by replacement is an easy call.

[SirSnookalot]

Bigger margin of profit on the higher priced reels.  A $400 dollar reels does not cost 4 times as much as $100 reel to manufacture.  Same labor, same shipping costs, slightly more in materials and parts, there isn't more than $2.00 worth of aluminum in a reel, spot aluminum is only $1.87lb., bearings are bought in such large quantity the price wholesale is very little, nothing close to retail.  The biggest difference is the machining, it does cost more to machine a more expensive product due to the nature of less volume.

[Jaheff]

Bigger margin of profit on the higher priced reels. A $400 dollar reels does not cost 4 times as much as $100 reel to manufacture. Same labor, same shipping costs, slightly more in materials and parts, there isn't more than $2.00 worth of aluminum in a reel, spot aluminum is only $1.87lb., bearings are bought in such large quantity the price wholesale is very little, nothing close to retail. The biggest difference is the machining, it does cost more to machine a more expensive product due to the nature of less volume.

Off topic:

One of the big name reel Manufactures has a line up of reels that uses the same internals on all 5 different reels in it's class. The internals are 100% the same. The frames and spools of course are different. So I bought two of the smaller reels, and now have a versatile reel, with no line capacity problems with braid.

  I think it was cheaper for them to make the parts and put them in all the line up of reels?

[jeb2]

Actually my mom bought a new Toyota and has to get the oil changed at the dealer or the warranty is off. Just sayin'. ;D

That is illegal in the USA. Check out the Magnuson-Ross Act. As long as she can prove she had the oil changes done with an oil that meets Toyota specs, they can not deny the warranty.

[bilgerat]

If you have had to replace 10 Abu Garcia reels in

the past few years, I would consider another brand.

I haven't had to ask for a replacemnt from Shimano...

ever.

:

I'm sure all those who got screwed by the Big S for not addressing the bail problems a while back will find your experience very comforting to them.

Don't forget the wet binding issue that many, many people experienced that they swore up and down didn't exist. It must have been a case of mass hysteria :

[MarauderYak]

Bigger margin of profit on the higher priced reels. A $400 dollar reels does not cost 4 times as much as $100 reel to manufacture. Same labor, same shipping costs, slightly more in materials and parts, there isn't more than $2.00 worth of aluminum in a reel, spot aluminum is only $1.87lb., bearings are bought in such large quantity the price wholesale is very little, nothing close to retail. The biggest difference is the machining, it does cost more to machine a more expensive product due to the nature of less volume.

While they make more money for each high dollar reel sold, their profit margin usually isn't larger. You'd be surprised at how big of a difference there is on some parts. A $100 reel might have 10 cent bearings, while a $400 will likely have $2 - 5 bearings. Quite often the handle of the expensive reel will cost 5 - 10 X the cheaper handle. All those upgraded components and finishes add up fast.

[JPBassin]

Getting a reel filled with sand is certainly not the fault of the reel, I dropped it in the surf. Wanting to upgrade a good reel to a better one and getting the upgrade for free is just great customer relations, I offered to pay. Catching 150# fish ( several of them) on equipment designed for smaller species one may expect that the reel would wear down much faster, it did and was replaced for free, was went in for repair not replacement.

The big S on the other hand denied my warranty on a spheros saying I used oil that was not there brand, does any car company deny a warranty if you get an oil change at Jiffy lube? In fact the oil I used was recommended to me by a satellite authorized repair center, Lott Bros. They played back and forth with the roller bearing on my stradic 4000 ( I've read about a rust problem with this reel many times, not just mine) finally fixing it only to have the reel start making noise from a completely different area of the reel. Originally the part was on backorder until Feb, this was last November, my local guy says he has trouble getting some Shimano parts also. Bottom line, they just don't stand up to the kind of fish I catch, probably why why many aren't seen down here. It was hardly a jab just saying I thought their service didn't compare. many others seem to agree Pure Fishing has great customer service, I never asked for a replacement, it was offered.

Some may have had better luck than me, but waiting for a repair to come back in 3 or 4 weeks tells me they are busy fixing other reels or just slow to satisfy a customer. Quantum says 24 hour turn around time, I've never used and Pure Fishing gets a reel back in a week, postage paid by them.

No doubt this is a Pro Shimano forum but that is not the case elsewhere, other reels seem to get more favorable attention. I'm sorry if some have had their feelings hurt, but that's the way i see it.

Actually my mom bought a new Toyota and has to get the oil changed at the dealer or the warranty is off. Just sayin'. ;D

Must be a Japanese oil thing!? ;D

[Stasher1]

Actually my mom bought a new Toyota and has to get the oil changed at the dealer or the warranty is off. Just sayin'. ;D

That is illegal in the USA. Check out the Magnuson-Ross Act. As long as she can prove she had the oil changes done with an oil that meets Toyota specs, they can not deny the warranty.

Unless she signed up for one of those "Free tires for life" things that some dealers offer. Many require that all service be done at the dealership in order to qualify. 

[J Francho]

Yep, I'm running that deal on the truck.  Did the math, and I'm saving about $500.

[jeb2]

Actually my mom bought a new Toyota and has to get the oil changed at the dealer or the warranty is off. Just sayin'. ;D

That is illegal in the USA. Check out the Magnuson-Ross Act. As long as she can prove she had the oil changes done with an oil that meets Toyota specs, they can not deny the warranty.

Unless she signed up for one of those "Free tires for life" things that some dealers offer. Many require that all service be done at the dealership in order to qualify.

I'd bet it's still illegal, if someone were to push it. Afterall, oil changes have nothing to do with tire wear. I could see a warranty like that insisting you bring it every 5k miles for a rotate/balance, but not all service.