Whats the difference....

[dman]

.....between Flukes and a Jerkshad ?   they look like the same thing.   is it just a manufacturer' choice of what they call it?

[Davis]

One usually has a different profile to them.

Flukes usually are more long than a shad jerk bait.

Shads are more fat in the belly area.

That is one difference.

Personally I like fluke type baits better in my waters.