Pure Fishing Customer Service

[The_Natural]

I haven't ever written about the customer service of any company.  I suppose I would write if it sucked, but if it was good...well, it's supposed to be good.  However, Pure Fishing just blew my mind.  I got a knock on my door this morning, and it was Fed Ex.  He handed me a box and I was immediately perplexed.  I had just ordered my skirts from fishingskirts.com on Tuesday, but boy would that be fast if it were them.  No way it could be my fishing line; I just sent it in on Wednesday of last week.  Then I saw the Pure Fishing label.  I was speechless (not just because there wasn't anyone around  ;D).  I sent a bad 3000yd spool of 17lb Trilene Sensation to pure fishing with a letter attached on Wednesday of last week...sending it USPS standard ground.  How on earth do I already have it back?!  I was expecting a good 3 week wait.  That doesn't even seem like enough time just for shipping there and back!  It gets better.  In my letter, I was very candid.  I told them that the line was breaking at the knot, and it needed to be replaced.  I went on to say that even with a new spool, my confidence in the line is gone.  The only other Pure Fishing product I use is the Trilene 100%.  So I instructed them to replace my spool of Sensation with something different.  Maybe one of there newer lines.  Well, when I opened the box, my jaw dropped as I saw the familiar gold scheme of the Trilene 100% Fluorocarbon.  It was a brand new 2000yd spool of 17lb 100%.  That's a $200 spool of line!  I couldn't believe it.  Thank you, Pure Fishing  8-)

[jrhennecke]

That is a pretty awesome gesture in an era when customer service seems to be an afterthought.

[fishfordollars]

Thanks for the good report. Usually we only hear the horror stories. I have never dealt  with them, but I may after reading this. Thanks

[roadwarrior]

The_Natural,

Man, you're the last guy on the planet that I would have guessed

would be fishing Sensation. I hope the new line works out for you.

8-)

[The Rooster]

This is an old story, but a long time back I had an Abu Garcia Cardinal C3R spinning reel. I loved it so much and wanted another aluminum spool for it so I could have 2 ready to go with different lines on each. I wrote them and was just asking how much it would cost to get one. This was in the days before internet was available like it is now. I expected a letter back with a list of prices on different items. Instead I got a spool in the mail, free of charge. It actually was a used spool, must have came off of a returned reel, but it was just as good as new, I could just tell by the markings on it that it had been used. There was no letter with it at all (and therefore no bill either), only the reel spool. I didn't mind at all that it wasn't factory new and perfect.  It still held line and casted the same as the other one, and didn't cost me a cent.  I love it when stuff like that happens.

Say, come to think of it......isn't Abu Garcia now part of Pure Fishing??

[billbrum]

Yeah, Pure Fishing is really quick with repairs and replacements. If I send in a reel Monday, I have it by Friday night.

[Infidel.]

Good to know.  I have an old Fenwick HMG inshore rod that broke on me a few years back.  I'll try sending it out and see what happens.

[islandbass]

Wow. Sounds like you've got the score of the year. That beats my crucial for $59.00.  

[Micro]

Abu Garcia is great about fixing, replacing, or sending things.  But if you have a general comment or a question about a product and send it via e-mail, it goes into a black hole.  

[burleytog]

It seems that a great deal of the outdoors industry is still under the impression that this internet thing is a passing fad.  

[The Rooster]

It seems that a great deal of the outdoors industry is still under the impression that this internet thing is a passing fad.

Oh how wrong they are if that's truly what they think.