Rapala discontinuing 13 Fishing Baits?

[CaughtMeABiggun]

I haven't seen any any announcement, but it looks like Rapala is doing away with the 13 Fishing lures. I know that Rapala recently bought a majority stake in 13 Fishing. Has anyone seen an official statement on this? I was a big fan of 13 fishing products, but if this is how Rapala is starting their management of the brand I think I will look elsewhere for rods, reels, and baits in the future. 

[casts_by_fly]

I could understand it.  I'm sure 13 fishing lures were outsourced anyway.  And Rapala has a significant lure presence in the market.  But they don't have a presense in rods and reels which they now do.  I'm sure they only bought them for the rods and reels.

[CaughtMeABiggun]

I have a feeling that they are going to destroy rod and reel part of that brand as well. Seems like Rapala is more old school about the way they operate compared to how 13 fishing has operated in the past. Only time will tell, but I think taking the "fun" out of those rods and reels will hurt them in the long run. I have several 13 fishing reels and the shelf appeal from the colors is what led me to giving their reel a try over others.  I made a comment like this over in the rod and reel section and it got flagged for approval so hopefully this one is ok..

[Susky River Rat]

I have some 13 fishing ice rods and reels. Never used any of there other stuff. The ghost reel was very sought after a few years ago. 

[Spankey]

I’m a big fan of Rapala hardbaits. 50+ years I guess. Face of the company has changed a lot since buy ups and buy outs. Hope they hang in there. 

[Munkin]

Didn't even know they made lures only rods/reels.

 

Allen

[PhishLI]

On 7/18/2024 at 1:53 PM, CaughtMeABiggun said:

I haven't seen any any announcement, but it looks like Rapala is doing away with the 13 Fishing lures. I know that Rapala recently bought a majority stake in 13 Fishing.

They own them outright, AFAIK.

On 7/18/2024 at 2:11 PM, CaughtMeABiggun said:

I have a feeling that they are going to destroy rod and reel part of that brand as well.

Why? They just came out with two new models.

13 Fishing Myth Casting Rods | Tackle Warehouse

 

13 Fishing Oath Casting Rods | Tackle Warehouse

[KP Duty]

Talked to some guys at the Rapala booth @ the classic about the acquisition.  I was like "you guys aren't going to screw around with the concept series are you!?"  I was told "I don't think so", which means they don't really know.  Why would they?  I'm a fan..Best thing 13 makes are the concept reels.

[NorthernBasser]

I have a handful of 13 Fishing hard baits. Quality baits with great components. Not to mention some of the nicest-looking paint jobs around. It's sad Rapala has put the kibosh on them. 

[MAN]

I know a guy who tattoo'd 13 Fishing logo across his whole right arm, and for that reason alone they can not cease to exist.  

[KP Duty]

32 minutes ago, MAN said:

I know a guy who tattoo'd 13 Fishing logo across his whole right arm, and for that reason alone they can not cease to exist.  

For real?  I know you could get free subway for life with a subway tattoo. 

12 hours ago, NorthernBasser said:

I have a handful of 13 Fishing hard baits. Quality baits with great components. Not to mention some of the nicest-looking paint jobs around. It's sad Rapala has put the kibosh on them. 

The bait game is so dang crowded.  I hear 13's hardbaits are good, but I get why Rapala is bowing out and just selling Rapalas.

[gim]

12 hours ago, NorthernBasser said:

It's sad Rapala has put the kibosh on them. 

 

Not the first time Rapala has done something like this, and won't be the last.

 

They bought Terminator and discontinued arguably the top spinnerbait of all time.  Then they bought Storm and quit those lures too.  

 

Rapala can go kick rocks as far as I'm concerned.  They won't be getting any of my money.

[Bluebasser86]

1 hour ago, gimruis said:

 

Not the first time Rapala has done something like this, and won't be the last.

 

They bought Terminator and discontinued arguably the top spinnerbait of all time.  Then they bought Storm and quit those lures too.  

 

Rapala can go kick rocks as far as I'm concerned.  They won't be getting any of my money.

 

Not a Rapala fan either and I'll leave it at that.

[gim]

[AlabamaSpothunter]

FFS has cratered demand for hardbaits in general, but especially for crankbaits.

 

Moreover, Rapala is one of the few brands that still has some of the quintessential crankbaits on the market, so it's not like VMC/Rapala doesn't have a good hardbait brand in their umbrella.     

 

Ultimately though, this is just more proof that when small mom and pop fishing tackle companies sell out to the big conglomerates, the only real loser is the consumer.      

 

Nothing good ever comes from a big corporate brand buying out small mom and pop businesses.   It is however part of the American dream and capitalism, so it is what it is.   

[Pogues2300]

It is what it is is probably my least favorite saying ever… implies there’s nothing that could possibly be done different which is true if we are talking about gravity or something like that lol

[gim]

[NorthernBasser]

2 hours ago, KP Duty said:

I know you could get free subway for life with a subway tattoo. 

 

 

Wait, what?

[KP Duty]

15 minutes ago, NorthernBasser said:

 

Wait, what?

 

• 2 in x 2 in: Free subs for a month on the wrist, bicep, or foot
• 3 in x 3 in: Free subs for a year on the shoulder blade, forearm, or calf
• 12 in x 12 in: Free subs for life, also known as "The Footlong," on the sternum or back

[NorthernBasser]

5 minutes ago, KP Duty said:

 

• 2 in x 2 in: Free subs for a month on the wrist, bicep, or foot
• 3 in x 3 in: Free subs for a year on the shoulder blade, forearm, or calf
• 12 in x 12 in: Free subs for life, also known as "The Footlong," on the sternum or back

After looking into it, it seems it was a one-time thing/contest, with them only offering it to 9 people. My luck I would've gotten a tattoo and they go out of business a year later. 

[Pogues2300]

If you really loved Subway which I can’t see being a thing probably a great deal considering the price increase lol… I don’t mind the place but correct me if I’m wrong but that seems like one of the greatest price increases in recent years. You can go to a nice little diner for the same price as the old “5$ foot long of old”