Pricing Points: Low Range to High End

[scbassin]

The terms "low end" "mid-range" and "high end"  are common terms seen in magazines, interviews, and forum discussions.  While it's true, that an outstanding angler with a crappy rod will outfish a crappy angler with a high end rod, if you think your Walmart special is as good as a Loomis GLX "except for the name" than what you are really saying is that you know absolutely nothing about fishing rods.

Stick around.  This is an outstanding forum.  We kid around for sure, and opinions do differ, but rarely does anyone approach a question with harsh intentions.  

You have made it clear that you have alot to learn.  The only problem with that around here is if you can't admit it.

Good luck, and have fun

avid  

VERY WELL SAID

[FishTank]

The price point idea I don't think is about a "good, better or best" but simply a marketing tool used by every type of business. You simply make a price range a customer is willing to pay, produce the product to fit those needs (price point) and grow from there. As a company, when you find the price point your customer is willing to pay, that is where you will drive your profit.

In the case of fishing, I think RW has pretty much nailed it. Just keep in mind these are full retail prices and not the sale and bargain prices we all hope to find.

One other thing, I might add one more category to RW's list and that is the Bait Monkey Crazed Enthusiast. Companies that cater to these fisherman will produce anything people are willing to pay for and not all of it improves your fishing numbers, just your fishing pleasure. Bottom line: fishing is fun no matter what you use.

[RiskKid.]

I would agree with your ranges RW.

I suspect folks just getting into fishing or the casual fisherperson may view any combo over $75 to $100 as high end. I know that was true with me. The bait monkey just hasn't figured out where they live yet.  ;D

[Redlinerobert]

I think you need one more level -

exotic reel: $400+  

exotic rod $400+

Megabass rods, Steez reels, etc.

[roadwarrior]

Exotic...Yeah, I like that suggestion.

Another category to to differenciate the peak from the top of the mountain.

Got it.