Change bait or location.

[Snipe Hunter]

 I fished a turney years ago from the back of the boat and finished in the money.... one of the few times. The guy in front was throwing a chrome and black rat-l-trap and I was throwing a chrome and blue at the same piece of structure. I had a limit before he had his first fish. Sometimes it's something that subtle. We did finally both finish with five fish each, both in the money and we never left that little area

[Bankbeater]

I usually will change baits and continue fishing in a spot where I have caught bass before. If they still won't bite I will move on to a new location.

[slonezp]

3 hours ago, Snipe Hunter said:

 I fished a turney years ago from the back of the boat and finished in the money.... one of the few times. The guy in front was throwing a chrome and black rat-l-trap and I was throwing a chrome and blue at the same piece of structure. I had a limit before he had his first fish. Sometimes it's something that subtle. We did finally both finish with five fish each, both in the money and we never left that little area

It could also have been the cadence of the retrieve, the direction of the retrieve, the depth of the retrieve. The OP hasn't determined whether there are fish in the location, you and your boater knew there were fish and just had to dial them in. Huge difference.

[bagofdonuts]

I'm a river guy mostly. so the baits on deck don't change all that much during a certain season, but the type of structure the bass are using and their relation to current changes by the hour. so i change locations.