Diawa And Shimano Are Teaming Up To Produce The Ultimate Reel In Technology And Performance

[Senko lover]

 You fell for it!

[Senko lover]

Sorry, I have a love for jokes. I get a kick out of the brand loyalties some of ya'll possess, and I couldn't resist . Mean, I know. 

[F14A-B]

April fools day early I see, lol...

Go Shimano!

[bootytrain]

Funny thing, over in the TT forum there's a thread about who has brought more innovations. And one member who's been around a long time schooled everybody and let us know that pretty much everything has been done long before Shimano and Daiwa came along lol.

[thehooligan]

Funny thing, over in the TT forum there's a thread about who has brought more innovations. And one member who's been around a long time schooled everybody and let us know that pretty much everything has been done long before Shimano and Daiwa came along lol.

 

lol, saw that thread.

[roadwarrior]

Schooled?

 

You don't have to be an engineer to see just how ridiculous that statement sounds.

 

 

 

[John G]

lol, saw that thread.

I did too and I thought, who cares! It's not what Abu did waaaaaay back in the day. It's about what Shimano and Daiwa are doing today!

[Maxximus Redneckus]

And abu really lit the seen up with the revos.a milestone on top of there round reels.,,,,i like shimanos and dawias but from what i seen shimanos money maker is bike components.more sales in that branch then fishing

[Bluebasser86]

And abu really lit the seen up with the revos.a milestone on top of there round reels.,,,,i like shimanos and dawias but from what i seen shimanos money maker is bike components.more sales in that branch then fishing

You're joking right?

[John G]

You're joking right?

I have heard the same thing. Don't know if it's factually correct but there are a lot more people in this world that ride bikes than fish and Shimano makes a lot of different parts for bikes so I think that it's true.

 

Check it out for yourself. Shimano makes a LOT of different bike parts.

 

http://bike.shimano.com/

 

http://www.shimano.com/content/dam/corporate/Financial%20Information/Summary%20of%20Financial%20Results/Summary%20of%20Financial%20Results%20FY2014-Q3.pdf

 

From the 3rd quarter of FY2014.

 

Business Segment Overview

① Bicycle Components

In Europe, despite a temporary decrease in retail sales owing to unsettled weather in August and

September, sales have been buoyant since the winter, which was mild. In the U.S., which experienced

an extremely harsh winter, despite a delay in the commencement of sales, retail sales have been

generally brisk since spring and comparable to the level in a typical year. In Japan, despite a severe

winter, retail sales of sports bicycles and mid-range and high-grade community bicycles have been

robust, even after the consumption tax increase. Sales of community bicycles, however, have

weakened somewhat. Sales of sports bicycles continued to grow in China, and sales growth in other

emerging markets was also robust.

Distributor and retailer inventories were relatively low or in an appropriate range in all regions.

In these market conditions, against a backdrop of rising expectations in view of promising market

trends looking forward, order-taking was brisk as Shimano products were relatively affordable

because of the depreciation of the yen. Moreover, sales of new disk brakes for road bikes released in

the third quarter, as well as new models released in the second quarter, including ALIVIO mountain

bike components, Tourney TX entry-level mountain bike components, and 105 road bike components,

were buoyant. Segment sales for the first nine months exceeded the figure for the same period of the

previous year.

As a result, sales from this segment increased 23.4% from the same period of the previous year to

196,437 million yen, and operating income increased 53.5% to 44,707 million yen.

② Fishing Tackle

In the Japanese market, conditions in the retail market were challenging. Unsettled weather

throughout the country, including heavy rainfall in July and a typhoon in August, caused flooding and

other damage, and resulted in fewer fishing opportunities for anglers. In addition, rising prices,

especially the hike in gasoline prices, encouraged frugality among consumers and consumption

stalled. Settled weather in September brought about good catching at various locations. In these

market conditions, Shimano exceeded the previous year’s sales result because new products,

including NEW STELLA launched in March, met with a very positive reception in the market.

Overseas, sales remained generally robust, benefiting from the weakening of the yen. In particular,

retail sales in Europe and Oceania were brisk. Sales in Asia were also robust despite a slowdown in

economic growth.

As a result, sales from this segment increased 10.6% from the same period of the previous year to

44,287 million yen, and operating income increased 63.7% to 3,344 million yen.

[Bluebasser86]

I have heard the same thing. Don't know if it's factually correct but there are a lot more people in this world that ride bikes than fish and Shimano makes a lot of different parts for bikes so I think that it's true.

 

Check it out for yourself. Shimano makes a LOT of different bike parts.

 

http://bike.shimano.com/

I know they make a lot of bike parts. I just can't imagine they make more off of those than they do fishing gear. Having worked in the fishing department at Cabela's in KC for 5 years, the amount of Shimano rods, reels, and accessories that we sold were insane. I don't know much about high end bikes but I guess it seems like there's only so much you could add to one? Not nearly as many bike riders in this part of the country as others I'm sure, too far in between places except in the bigger cities. 

[John G]

 I don't know much about high end bikes but I guess it seems like there's only so much you could add to one?

When is the last time that you saw a $12000.00 fishing reel? LOL

[Bluebasser86]

High price doesn't always equal high profit though. I believe you that it's completely possible that they make more money on bike parts, just hard to wrap my head around I guess because of the volume I know they sell in their fishing gear. Reels can get stupid expensive too, like this one for $58,000.

http://www.worldsrichpeople.com/most-expensive-fishing-reel.html

[John G]

High price doesn't always equal high profit though. I believe you that it's completely possible that they make more money on bike parts, just hard to wrap my head around I guess because of the volume I know they sell in their fishing gear. Reels can get stupid expensive too, like this one for $58,000.

http://www.worldsrichpeople.com/most-expensive-fishing-reel.html

Did you see the Shimano financial info that I posted in my earlier post?

[Bluebasser86]

Yep, that's a pretty big difference. I wonder if other bike riders make fun of guys that ride Shimano bikes for being Shimano fanboys too? 

[Senko lover]

Lol I have shimano brakes on my bike that I use to ride to the pond, and I also have a shimano combo, so I definitely use their stuff. 

[Sam]

Senko, you are actually correct.

 

Shimano's bicycle division is teaming up with Diawa to have a special reel with a bicycle tire as the reel handle.

 

The reel will weight 4.3 pounds but is expected to help you drag the bass out of the slop and grass.

 

It is to be paired with a 5'5" rod.

 

One must dress like a clown to use it.

 

Both the FLW and B.A.S.S. are considering making it the only rod  and reel combo to be allowed in their various series in 2015.

 

This combo will be available on April 1st.

 

[Sherlock 60]

I have a lifelong buddy who is a very serious bicyclist. Not long ago I mentioned Shimano's status in the fishing world and he was astonished. He only knew them as elite bicycle parts manufacturer. And I think their fishing presence took them down a peg in his mind until I explained that reels are precision machinery, too.

[bootytrain]

Schooled?

 

You don't have to be an engineer to see just how ridiculous that statement sounds.

 

 

 

Schooled = educated

[powerduster]

I know they make a lot of bike parts. I just can't imagine they make more off of those than they do fishing gear. Having worked in the fishing department at Cabela's in KC for 5 years, the amount of Shimano rods, reels, and accessories that we sold were insane. I don't know much about high end bikes but I guess it seems like there's only so much you could add to one? Not nearly as many bike riders in this part of the country as others I'm sure, too far in between places except in the bigger cities.

yeah i find it hard to believe as well, but one thing i still remember from taking a course in marketing is that you should never base your decisions on how you think and feel. There's probably a much larger target market for bicycles outside the US, but it does seem like cycling is becoming increasingly more popular within the last couple years.

[BigSkyBasser]

Cycling is one of the most televised sports in the world next to international football. They rake in billions upon billions on the Tour de France alone, and Shemano is world renowned for their innovation in the cycling industry. They make high performance replacement parts for nearly every part on a road or mountain bike and are consistently one of the largest cycling sponsors to ever exist. I'd bet a lot that they generate more revenue than fishing just based on how large of an international following they have compared to bass fishing.

[5fishlimit]

Shimano bicycle parts range from entry level to ultra high end. From brakes pads & calipers, to gears and gearshift components.

Next time you are at a Walmart take a walk past the bikes and you'll see shimano on a lot of the bikes.