Curious about the price of certain baits

[airborne_angler]

The local Wal Mart has started to carry The Strike King Red Eye Shad. You know,the one KVD made famous.

The price on the 1/2 ounce "sexy shad" pattern is $4.96

All the other Strike King Red Eye Shad baits regardless of color or weight are priced at $5.76

Curious to know what might be behind this pricing scheme.

I figured the Sexy Shad color would be at a "premium" price compared to the other colors available,since KVD is the one who created that color pattern and gave it such a name.

[IwillChooseFreeWill]

Has quantum rods/reels gone up in quality or price since KVD signed on as a sponsor?

and BPS has them for $5.29 (1.4 oz), 5.49 (3/8 oz) and 5.99 (1/2 oz)

[KYntucky Warmouth]

You sure it's sexy shad?  Here the chartruese shad is cheaper.  At dicks the sexy sunfish is 3.99.

[CWB]

Never know what you'll get at Walmart or Dick's.

All of Strike Kings cranks are $3.99 by me and the Red Eyes are $4.29. Needless to say, I got a few of each.

[Mattlures]

supply and demand. Maybe walmart miscalculated and ordered 10x as many 1/2 oz and they didnt sell as fast as they thought. Maybe Strike king produced 10x as many and gave a price brake on that particular bait. It happens all the time.

[JDK.]

supply and demand. Maybe walmart miscalculated and ordered 10x as many 1/2 oz and they didnt sell as fast as they thought. Maybe Strike king produced 10x as many and gave a price brake on that particular bait. It happens all the time.

i agree good answer.. and i did notice at wally world the sexy shad was a dollar cheaper.never buy anything there but always walk through to see the same stuff