I'm not exactly sure when these reels were first produced, but they have to be one of the longest running reels still in production by any tackle company. An older friend that I fish with has one that he bought new in 1998. His is still working perfectly, and, he claims it's even smoother now, than when it was new. The only drawback.for some guys may be the lack of an instant anti reverse, but that's not really a big thing. These are an example of a company getting it right the first time. If I hadn't gotten a new Sahara this year, I would probably have bought one of these in size 1300. Around 100.00 dollars new. The longevity speaks for itself. Anyone using the SS Tournament reels from Diawa?