wow what a piece of junk!
i can see their reasoning behind the lure, its weedless until a fish hits and you set the hook, releasing the cover and hooking the fish...but...once the cover is open, its still in the way of hooking the fish, and i would think that when you go to set the hook, the cover would open and then hit the front of the fish's mouth and then close back on the hook...
also, does that hook extend out of the body any more than what is pictured? if not, then that is pretty pointless...especially if its barbless, how is that supposed to hold a fish!?
thats just a silly lure all together... ;D