create your own style with it!
but if you want to know how to fish it "by the book" look up articles on how to fish weedless spoons.
i dont fish em much, but when i do i just reel em in steady, and occasionally let them just fall and flutter, then jerk it back up and continue reeling in.
you can do that or you can let em sink to the bottom, rip them off the bottom, let em fall again, and repeat (looks like dying shad)
you can also just reel em straight back, but usually an erratic presentation works better.
just whatever you do try to be erratic
that one you have is not a clone, there is no way that guy made it himself, it is a genuine rapala. if you look it probably says rapala on the inside of it somewhere.
im not totally sure about this, but i believe rapala stopped making them because they werent as popular as their crankbaits and it wasnt worth making them. they have discontinued many lures....some good ones too....it may also be that they have to discontinue some products to make room for new ones.
let us know how you like your new lure!