whatever you do, dont do the same thing too much (unless its catching fish!)
try to keep your retrieve as erratical as possible. you dont want a mechanical retrieve.
other than that you just gotta experiment, you can jerk this thing very hard and it will go crazy and turn around and stuff, or you could give it regular jerks and it will dart around side to side like a normal jerkbait. you could even just reel it straight back like a normal minnow bait if the fish dont want a really aggressive approach.
like i said, just change it up, experiment, and dont be mechanical. you will eventually find fish, and then after you do, do what the fish want.