I was flipping through the new issue of bass times this morning (which was way late, again) and I saw a full page ad for a new lure named the BBZ-1 Shad, by Spro. The ad said it is "the most realistic swimbait on the market." It is a hard plastic bait with four jointed segments that supposedly swim very naturally.
That got me thinking to when I just got started bass fishing. It was five years ago, and I was twelve years old. I was reading one of my issues of bassmaster and I came across a lure called something like the kick tail minnow. From the same company that makes the walking worm. It had four segmented joints and swam naturally. I was young and naive and didn't know a thing about bass fishing at the time so I bought two. :-[ After talking to some more knowledgeble fisherman at some lakes and ponds, and after doing some research on it for fisherman's opionions via the internet, I realized I'd been fooled and that this lure was not worth throwing. Its sat in my old tackle box next to old rusty hooks and other things I do not use ever since.
Then I come across this ad by a respected company (Spro). With basically the same lure as this company chock full of lures that are not at all respected and basically just fool beginner fisherman into buying them. So, will this infomercial-like lure thats been in my old tacklebox for five years catch fish?