"The argument of "Customer Service" is pointless....but unless you need it, the point is moot."
The point of buying something expensive from someone with great customer service is in CASE YOU NEED IT! If it's not worth it to you to protect a large investment to pay a little more, that's a personal decision but it's insurance as far as I'm concerned. Buy your cheap battery at amazon from someone in china that doesn't even have contact information. Hope there's no problem with it. If I have a problem, I'm getting a replacement or getting it repaired. AND I'm continuing to fish the tournament, without even coming off the water, because I can drop down to a 24v TM because I was smart enough to buy a Garmin Force.
ICONIC 12v-50ah batteries are currently $349 on sale which is what I paid for mine a month ago. Walmart's cheapest AGM 12v-100ah (which will give you approximately the same amount of run time) are $229 on sale. So there is a 50% difference, not 100%. And with the lithium, I get full strength the entire day, not dwindling power levels on a windy day that I have to have my TM maxed out in the afternoon to move the same amount I did at 50% level in the morning when they were fully charged. So you pay $229 every 2-5 years and tell people your getting off cheaper than I am at $349 per 10-11 years? You're using fuzzy math.