I don't buy "expensive" jerkbaits. We have too many pike.
A $15 LC Pointer is my limit, and even then that's a bit on the pricey side for me.
I fish A LOT of $8-$10 baits and here's my thoughts on a few them:
Lucky Craft Lightning Pointer 98XR and 110SP. The 98XR has caught me a ton of cold water bass, but it's a little on the aggressive side, if you need to really let a bait soak and hover it's not the ideal bait. The 110SP had been a total dud for me. I'm sure it's a good bait, but it just hasn't produced FOR ME. My biggest complaint on the 98XR is consistency....which you wouldn't think is a problem with LC brand baits, but it is on this one. It's not been uncommon to get a couple that don't act alike, (for example, if I buy 6, 4 will be perfect, one will need tweaking, and one will be a dud) and they are VERY sensitive to hook changes, but you never know how they are going to act with replacement hooks until you test them, some are fine, others need only minor tweaking, and others just become worthless once the stock hooks are changed out, and seemingly will not respond to ANY tweaking. The good thing is, they do come with stout (for a jerkbait), sharp, and good quality stock hooks, that last a really long time. But when you do have to change them...buckle up and enjoy the hair pulling ride. My advise in these baits, avoid the 110 SP, and if you want a cold water jerkbait that you can take out of the package and fish aggressive, the 98XR is good for that.....the 98XR is also the BEST casting jerkbait I have ever had. You can really bomb this thing.
Berkley Skinny Cutter 110: This thing is surprisingly good...BUT it has no weight transfer system, so castability SUCKS. It's caught me a bunch of fish, but it's not a go to because of the casting issues.
Stike King KVD's: These might be the best "budget but not junk" jerkbaits on the market. Every one I have ever had was very very consistent in action, how they suspend, how the sit in the water, etc....(paint jobs can often be an adventure, but that true of ALL SK hard baits). They are the LEAST sensitive to hook changes of any jerkbaits I have every fished....provided you put the hooks that the stock hooks were designed to be replaced with on them. I have had great luck replacing them with Mustad KVD TG76 1x strong, 2x short, elite triple grips. They are heavier than the stock hooks, and you'd think they would alter the suspending abilities or action of the bait, but they don't...it's almost voodoo like. If I had to only fish ONE low cost jerkbait, this would probably be it. As it is much more versatile than the Lightning Pointer 98XR. It's not the best casting jerkbait, but far from the worst. I have also found it to be the easiest to tune jerkbait. I have never gotten a dud that from them that I couldn't make do what I want with a little tweaking.
Lucky Strike RC jerkbaits.....take one out of the package, throw it in the garbage, and tie the package on your line and fish with that....the results would probably be better. I don't like these at all.
Rapala X-raps: These are much like the LC Lightning Pointer 98XR, a good bait when they want something a little on the aggressive side. I'm not a fan of their color options, or else I'd use these a little more.
Rapala Shadow Rap series: These have just not been good for me...I don't know why. They act/look/do what they are advertised to do, but productivity has been poor.