I can only speak about Gen 1/2 Revo S's vs. Citica D's and E's, but my experiance with both generation Revo's, vs both Citica's were the same, so my logic says that the gen 3 Revo S vs the Citica G would be similar. The Revos both casted further, and were "smoother" out of the box than the Citica's. I have always found Shimano reels need a "break in" period. The real test was after awhile of hard use, the Shimano's got smoother, casted better, and required less oil/maintainence to stay that way. The Revos....just the opposite, after 1 season they got noticably worse, after 2 years they were terrible. To put it in easier to understand terms, the Revo's after two seasons of normal use that needed constant lube to keep them casting just half way decent, and other annoying issues were popping up (break blocks worn out, sticking level winds, thumb bars not engaging, etc...) compaired that to the Citica's which ,now, after 6+ years of normal to heavy use, have never been opened up, cast as good as they did new (minus the break in period), require only periodic oiling/maint. to keep them that way, and have had no issues. I know some people hem and haw about the drag power the Revo's have, but it's semantics. The Shimanos have all the drag power you need plus some to spare for bass fishing. To me it's simple. Do I want a reel that's great out of the box? Or do I want a reel that's going to last a long time? I don't know about you, but $129 is to much money to spend on a "disposable" reel. I am not a Shimano homer because of blind brand loyalty, but because I have had enough reels from other brands ( Pflueger, Abu, BPS , Quantum, Daiwa, etc...) to know that Shimano's, while not the "sexiest" or smoothest out of the box, will outlast all the others..........period. The only other brand that comes close is Daiwa.