I've learned a lot in the last year. I now have multiple jig setups. Swim jigs for open water I throw on 14 lb mono. My retrieve is to keep them moving, but I test different parts of the water column as well as different retrieves as far as popping, shaking, pausing, etc.
Brush jigs I like braid as in usually throwing into wood lay down and such. I tend to let these chill and do very little movement. My retrieve is closer to Catt on this one. I've yet to dial in the horizontal retrieve but have been trying it.
Football jigs I use 17-20 lb mono. Throwing around rock or whatever else. I'm a mono fan and it's my default for most things. Retrieve varies but usually some hopping involved.
There is no one right way. I've learned to experiment and try new things, pay attention so when you get bit you can repeat what you did and also analyze why they bit that time. Every trip out it seems they want something different, sometime a subtle tweak, sometimes a total change..I love jig fishing!