It all comes down to the consumer and how many are willing to pay for 2-day. It’s like TouchTunes at the bar. Pay extra to play your song next. Same thing with 2-day shipping, puts you at the top of the list. If TW has enough 2-day shipping orders coming in, opposed to items that equal over the $50 free shipping why would they feel the need to change their operation. Sure TW is loosing some business from this action, but at the same time likely there is enough business coming in.
