The baits sound complicated, but they are incredibly easy to use outside of the chunking and winding part. They swim in a relatively tight S pattern, and anytime you jerk it, it causes the bait to turn sideways.
I'm a newbie, but I'll just sit there mesmerized by how amazing they look in the water. Lots of people swim them up to a piling, dock, or piece of cover, and then hit that jerk to make the bait turn sideways. Others do it when they are trying to coax that strike from a follower, and lastly I add them randomly on the retrieve for any fish that might be following.