I started out bargain hunting and buying reels second hand or during sales. I had reels from several companies (13 fishing, daiwa, shimano, abu, and lews). Recently I find I've been replacing all my casters with Shimano. The Curado MGL stuff is just so solid and well priced that I find it hard to buy anything else. I also find that the Shimano frames fit my hands better than any other bait caster line, but that's purely personal preference. All my other reels either had weird quirks, or developed issues. My Shimanos just keep working with only basic maintenance. I even love their SLX line for beater reels and back ups.