Best bang for the buck. Ark Rods provide a lot of rod for the $$$ IMO. If they have the taper I'm looking for, that's the route I'm going. I'm not sure how many Ark's I have now, but it's getting close to 20. Never an issue with any of them, and I'm not easy on 'em. I have several Lancer's, Tharp,s and Invoker's, and a Cobb. All are outstanding rods at their respective price points.