It caused quite a stir in the fishing world, since it referenced Milliken as a Fishing Pro. There were a few Pro Tournament anglers that were upset about that. But, in all honesty, Milliken was probably more well-known to the average consumer Orkin was targeting outside of the fishing industry than 95% of Pro Tournament anglers.
As for the video, and Pro Fishing as a sport, it's always appeared to me to be similar to the old Gold Rush days of the late-19th century. People dreamed of striking it rich and set out on the adventure...but first, they needed supplies. Sure, a few of the early ones made it big (i.e. Bill Dance, Roland Martin, Jimmy Houston, etc.) before the masses clamored to the adventure. Then, there would occasionally be others that worked hard, but also got very lucky, and struck it rich which kept others dreaming. By the end of it all, very few who embarked on the adventure had much to show for it. Most came back broke and broken, but with a (fish) story to tell. The one's who truly made it rich during the Gold Rush was the shopkeepers selling the miners their supplies and promoting the dream to keep the miners/customers coming (i.e. Johnny Morris).
One thing that Milliken's video loosely hits on, but didn't fully explore, was the amount of "free" money that corporations had access to in 2020-2022, including PE firms that managed billion-dollar portfolios but were considered "small-businesses" because they had relatively few employees (i.e. less than 100). Those PE firms then used the "free" money to invest in growing markets, like the fishing industry at that time, which caused the conglomeration in the market that Milliken addressed in his video. Some have said that his video has been rehashed before. But I'm not sure the fishing industry has ever experienced the movement in both the consumer and corporate markets that was seen between 2020-2022, nor has it seen such effects as the predicted fall-out as things return to whatever the new "normal" in the industry will be.