Central or eastern Massachusetts is tough fishing! in pressured, high population suburbs, those fish are getting plastic and crankbaits tossed in there faced non stop, especially with covid... I basically never try power fishing on a baitcaster other than a frog ? early dawn or dusk... Its all about finesse!! Spinning rod with no more than 12 lb test... for my I like plastics of course , especially wacky rigged!! Slow and a little slack, I set my hook like Gary Yamamoto, finesse, let him eat it a little first. And for offshore in my kayake deeper Waters, it's all plastic swim baits. 3 inch Berkeley pre rigged swim baits are great. Berkeley powerbait pogy swim shad, I use a 7ft med light with 3000 spinning rod