It is the first bait specific rod I would buy and the one I spent the most in building. Makes a monstrous difference. I chose to build a super light med xf to 6'8". Baitcaster for sure as the walking motion is way easier on your wrists when palming a small reel.
As with frydog I do use this rod for other baits, but the primary other use are walking baits and poppers which put very similar needs on a rod. Small square bills and such it also works great for.