Yea, if the lure is in the orignal box, it can about double the cost, and value in most cases, also depending condition, and color also.
Most of the old wood Bombers I got, I also got the boxes for.
The older "yellow" or no eye boxes are more rare, and a Bomber Bomberette in very good condition can get expensive. But, its like anything, some of the old Heddon lures can get way up there, several hundred dollars each, too much for me. I kind of liked the old wood Bombers, and most are not too expensive. http://s689.photobucket.com/albums/vv251/SnappinTurtle_photos/Old%20Timers/?albumview=slideshow