I'm 53, been working at University for 30+ years.
Started taking pictures of my kids sports 15 years ago. Someone asked me about family pictures...what would it cost? Did a few, made some $$. Cool idea.
Created a web site, got an LLC, accountant, state tax ID, and officially started my side business.
Quickly turned in to senior pictures / team pictures / family pictures / headshots / a wedding here and there.
Word of mouth advertising mainly...it was easy back when my kids were playing sports and in high school...I had to turn people away.
Now that the daughters are close to finishing college, and the wife's boys are getting to college age, I have more time to earn some $$ with photography. I've watched a few linked in learning courses on marketing, social media and I'm pretty tech savvy (build my own computers, have taught excel classes, active on facebook, twitter, instagram, snapchat).
Senior pictures are my favorite, and have the biggest ROI.
What are the biggest challenges when growing a side business like photography?
What tips and suggestions would you have for someone in my shoes?
Thanks in advance! Daubs