Which economist (Keynes?) said, "There is no such thing as a free lunch." Unfortunately, this kind of questionable business practice, although legal, is what leads to more government regulation. I think a cellular company that had full disclosure of its pricing structure and billing might make significant inroads with consumers. I had serious billing issues with AT&T a few months back, where my bill was over $500. Eventually found that my son was on a separate line, all by himself, with unlimited this that and another thing. I could not decipher the bill. Took 3 months to straighten it out. Couldn't leave ATT because of being locked into the 2 year deal. However, when that contract expires and I'm on a month to month, we're outta there. Frankly, their service stinks!