I have had my best luck with a plastic worm (usually a 6" but sometimes a 4.5") on a straight (not curved) offset hook, sizes 1/0-4/0. Usually put a 6" worm on a bigger size hook if I believe/know there are bigger bass out there. I like the bigger hook at times when I want to cast farther out -- the extra weight of the hook helps -- or in windy conditions. I use a smaller hook with a 4.5" worm but sometimes put a splitshot right on top of the hook-eye, again for casting distance or windy conditions. I have no brand preference although I probably use Eagle Claw the most because they are everywhere and usually well-stocked and they're cheaper than some of the others.