The last two years seem to be them flaunting their bank accounts. They dont have anything else to teach and are more about being youtube personalities. I turn to youtube university to learn new things.
This year I've seen them break more Favorite rods and reels than any other product in the past. Watching Scott Martin fish a tournament without a reel knob or breaking a pole, Dustin Connell breaking a rod while fishing peacock bass, and the countless rods broke from the Googan Squad mid cast. All while 1rod is fishing a dobyns and saying its the best rod hes ever used.
The videos do sell. I've switched from wacky rigged senkos to z-man trd's after watching Brian Latimer. Picked up a pair of Costa sunglasses because of Scott Martin.