I’m going to offer my .02 cents for what it’s worth. I’m all over the map with my gear both rods and reels and if you’re patient and don’t mind surfing the web as many others have pointed out there are definitely deals to be found especially during holidays, I have a Favorite Soleus I bought for $50.00 pre tax a handful of years ago on Black Friday on DSG’s website and a Daiwa BG from Midway for $67.00 last year, both were extremely good sales that I was happy to find. In terms of brand new if you’re comfortable with non name brand reels I have recommended and use 3 Piscifun Carbon X spinning reels in both 1000 & 2000 size and absolutely love them, currently $59.99 on Amazon. As far as bait casters I don’t think you can beat either the Daiwa CA80 at $99.99 although for $20.00 more you can get a Fuego which has a much better braking system or and I don’t think I have to sell you on it the Shimano SLX is a great value imho, although I don’t own a Fuego and I sold my SLX I currently have a SLM MGL after having sellers remorse from selling the SLX. As far as rods I love my BPS panfish series spinning rods which although I realize you’re probably looking for bass rods I bring these up as I for one think they have some nicely made rods in the $100.00 range including their walleye prodigy series rods that you can use for bass at $99.00 currently but they do run sales throughout the year, I also think the BPS pro qualifier for $99.99 both casting and spinning models are nice especially when on sale. But my favorite bargain casting rod is my Wright & McGill/Eagle Claw “Pro Insight Advantage” 7’-0” medium powered rod for $52.00 I purchased from Wal Mart, although my local Wal Mart no longer carries them I have found them at another Wal Mart in stock 34 minutes from my house. I just saw BPS is offering their “Fish Eagle” casting rods for $49.98 which brings me to my earlier point of surfing the web for deals.