While searching for what Cabela's warranty service was in the 80s I came across this thread and thought I would add my just recent warranty/exchange experience. I bought a Cabela's rod (Cabela's Mag Touch Fish Eagle Graphite Casting Rod) in what I guessed was 1983 from their catalog. It broke about 9" down from the tip. I just assumed that Cabela's had always offered their 100% Lifetime Warranty before the changes so I emailed Cabela's customer service to inquire about a replacement. I told them I no longer had the receipt but the warranty/registration card I mailed back at the time would prove my purchase.
The first email I received back the next morning said she was having some trouble locating a rod to match the description I had provided and could I respond with a picture of the numbers on the rod. I replied telling her that the 5 1/2' length is no longer offered in Cabela's Fish Eagle Casting Rod line-up. The closest rod currently in the Fish Eagle family is the FE54C664-2-B (2 pieces) and FE54C664-1-B (1 piece), both with the same Power, Action, Line Weight and Lure Weight as mine but 6 1/2' in length instead of 5 1/2' as well as attaching five pictures of the rod and markings.
Twenty-five minutes later I received a second response from another rep saying "We can replace the rod with SKU #04639996 which is the FE54C664-2-B. I am including return instructions on the rod that you have now. Just return that one and include this SKU number so our returns department can send you out the correct one."
I thought WOW to good to be true and so easy. Today, nine days after Cabela's received the returned rod, I got this email from a third rep:
"We have received your return but need some additional information to process your exchange order. The Cabela’s Fish Eagle Casting Rod, Item Number 13-9235, the item you are exchanging for is higher in price, then item that was returned. We have a balance due of $75.66. The Mag Touch Rod you returned was 33 years old, this is out of warranty. It was 100% satisfaction, not warranty, back then and was stated “on arrival of your order,” not for the rest of its life. We were unable to find a Proof of Purchase, we used the lowest sale price of $19.99. This offer is for Exchange or Gift Card only, unable to credit card. If you wish to complete this order please call us with the payment information. For security reasons do not send payment information via email. If we do no hear from you in 48 hours, a Gift Card will be issued for the exchange amount."
I guess I'll have to take her word on no lifetime warranty in 1985 not that it would matter with no proof of purchase. I can't be sure but it seems like they would have exchanged it straight across if it had been under the Lifetime Warranty and proof of purchase. She added tax to the current price of the new rod but did not subtract the $19.99 exchange credit from the balance. I am not sure why but it doesn't matter. It makes more sense to take the credit and if I want the rod wait for a sale. I paid $11.75 to ship my rod back so that puts me up $8. All in all I believe Cabela's was very fair considering all the years of use I got from the rod and no warranty or proof of purchase.