A $1.20 a piece for a plastic worm is absurd. How can Gary Yammatto justify that? Does any one think that it costs him even .50 a piece to make those things? I don't. As long as that bait has been on the market the process should be very efficient and costs even less than they were originally. I think he has made a big mistake with that price increase given the state of the economy a lot of guys won't be buying at all and most that do are not going to pay that price, I hope they sit on the shelves and rot. How about it Gary, do you want to come on this site and try to justify your price? Or have you become too greedy and arrogant? There is a principal here, and I will not buy another Yammatto product until they are priced more fairly. >