I have some Zoom WEC cranks that you would have to pull from my cold, dead hands to get.
I don't mind the price......I would rather have a small handful of cranks that kick a** than a tacklebox full of baits that don't.
As far as the BigM reference - - they both make great cranks, and different models. I have both, and fish both depending on what the conditions dictate.
FWIW, I prefer the BigM "Marty's Charlie" over the Zoom Wobbler - - both of which are based off of the original "Charlie-O"