I use a lot of Big Joshy swimbaits in the creeks and rivers I fish. They really like the more natural colors like smoke shad, clearwater shad, and green gizzard color. When they don't want to hit those though, the bright colors seem to be the ticket. I like to throw chartreuse shad, perch, and silktreuse. I typically throw them with a jighead, but drop shot works well to, especially in the early spring when they are still in wintering holes. I mainly use the 2.75" size and 3.25" size. They also make a 5" but I haven't tried them. Here is the website if you haven't heard of them.
http://www.bigjoshyswimbaits.com/