In my opinion it is all about the age that one gets started. I am 19 now and have been obsessed for about the last 4-5 years. As a younger kid, I was always very interested, but had to rely on others to take me fishing which made it tough to get out sometimes. At some point in my early high school days a friend and his dad took me out with them on their bass boat and that's what really got me hooked. The next big thing for me personally was when I got my drivers license, from then on I no longer had to rely on others, and my trips to the lakes and ponds became almost daily. With that experience in mind I think that when trying to get young people interested in fishing a lot more success will be found targeting kids that are a little older and they can fully grasp the sport on their own. I even had a lot of success getting kids at my high school interested once they saw how much fun I was having, from then on I never had a problem finding a partner to take the jon boat out for a day.