I limit my choices to only three 'colors' as I don't put a lot of faith into subtle differences in color on a fast moving bait or one that runs more than 10ft. deep. Natural (shad or bluegill or craw), bright (firetiger, chartruse), Dark (red, black). Between shallow-medium, and deep runners, square-round, coffin and spoon bills, flat,-fat and long bodied baits, suspending and floating and silent and rattle baits. Three color variations are all I can afford!
Hey, I just figured out what my answer to the wife's 'why are you buying another crankbait' question should be.