I'll try to answer those questions. First of all, for a good rod I would go with the Dobyns Fury: http://www.tacklewarehouse.com/Dobyns_Fury_Casting_Rods/descpage-DFC.html It's one of the best rods you can get for the money. If you order it within the next couple days you can get 15% off. As for lures, stick with spinnerbaits and texas rigs for a while. Trust me, don't buy ever kind of lure there is and try to learn how to fish all of them at once like I did when I started. If it's cloudy, fish a spinnerbait in open water. If it's sunny, fish a texas rig in cover. They will be in cover when it's hot and sunny. Watch as many videos and read as many articles about bass fishing as you can. (BassResource on Youtube makes some great tutorial videos) Another tip: use braid. It's very sensitive, you don't have to worry about breaking off if you tie a good knot, and it lasts longer on the reel. Hope that helps.