As said earlier the heavy rating on your rod can mean A LOT of different things.
Some great suggestions above for starter packs. I throw the magdraft the most. Have caught the most fish on Bucca's wake or S-waver (modified). LOVE working the DRT tiny klash but I get tired!
I think you can pick a bait based on your main lake as you can go down a rabbit hole quick.... expensive baits, extra rod, bigger real all to just potentially go back to the ned rig