So when purchasing a rod and/or a reel, how important is bling to you? In other words does aesthetics play a major part when selecting a rod and reel? For me, it is somewhat important. It isn't because I have to have a sharp looking piece of equipment. It's that I prefer one. I'm really not into that standard black and or gray that melts in with every other black or gray rod in my collection. I like some color, some flash and generally my eyes will go to that rod that has more of that bling. It makes me want to fish it more. Abu Garcia, St Croix and yes even SixGill rods have some of that bling that I think really makes them look sharp. Abu Garcia, 13 Fishing, KastKing reels can look ... A+. Do you feel the same way or does color, flash and bling mean nothing to you? What brands or models are standouts for you?