Most everyone here has mentioned a "Stronger" hook set. The problem could also be "Too Strong" of a hook set! If the hook penetrates the thin skin between the fishes lip and the thicker part of the mouth, the skin can tear, opening a large hole allowing the hook to be thrown out. This can occur with any hook but I see it with shorter shank hooks mostly, such as what you would normally use with a wacky rig. Smaller wire/short shank hooks will penetrate very easily. A quick sweep such as what you would use with a crankbait is all that is necessary with these type hooks. I say all this not actually seeing how this guys sets the hook!!