They used to be Winco baits owned by a guy named Al Winco. Al was old school and didn't believe in online orders. Everything was done with a phone call. He was great to talk to. Anyway, I have always liked his baits. Flukes are a little heavier than others and their cold water baits are really good. Also love to throw their 1/8 oz buzzbaits for smallies. I have no clue where they are made, but they have always been well made baits.