I was in BPS last year during their spring fishing event. The owner and gamakatsu reps were talking to each other. I asked them both, "please tell me why your hook is better than the rest of the market". At almost the same time they both said, "If you go with a quality hook (Mustad, owner gammy,), you will have no issue. It comes down to personal preference". I now base my decision on what hooks to buy by which of those 3 brands is on sale.