Right, still a decent deal. But for people who aren't as up on this stuff will be paying more than they should when purchasing stuff when there isn't a sale.
Kistler likes to be sneaky, too. On their site, they do have some really good sales quite often, but they're never as good as they seem. On their site, the Helium lists for $400, whereas TW always has them for $300. They list the KLX at $300. On TW they're $250.
And yeah, Dick's is a joke.