It's beyond bad now. (this is from the desktop version)
Somebody mentioned the Falcon Cara Amistad in another thread. I went to TW to look up the rod and it's specs. First off, I click on "casting rods". Then the top 10 brand pop up. But Falcon isn't one of them. Now I have to click on "shop all casting rod brands". It now lists all 60-70 brands TW carries, Except the brands are all scrambled and not in alphabetical order, which has already been mentioned here.
So I find Falcon and click on it. I then find the Cara and click on it. Now, on the old site it would list all the models in a neat, compact column. It would list the specs, the rod name etc all right there for you to easily read. Now? It doesn't even list the rod names (Amistad, Eye Crosser etc). You could easily find the rod you're looking for on the old site
Now if you're looking for a specific rod by name, you have to click on the length and then click on an action...and then click on rod specs. Then you will see the rod name. If that's not it, try a new length/action until you find what you're looking for.
Now if you already know it's a 7'3/H etc then it's not as bad. If you don't, then it's one big game.
I've been a long-time TW customer. But they just keep making it easier and easier to look elsewhere.