My favorite soft baits are available at your local wally world. For 30yrs I've fished 'Culprit' worms, by far a great value. The colors are eye catching too. 'Yum' and 'Zoom' for critters, lizards, frogs, and creatures. As far as lures go, once again you can't beat the value of wally world. Rapala minnows and jointed are great.